Doing your weekly shop, you grab milk, eggs, bread and... a vibrator?

Sainsbury's is expanding its offering from today, as it has revealed it has launched a range of sex toys.

According to the supermarket's Living Well Index, sex life satisfaction has a significant impact on an individual’s sense of wellbeing and, alongside sleep, is one of the strongest indicators of how well a person is living.

Sainsbury's has responded by adding the new range, allowing shoppers to add a sex toy to their weekly shopping list.

The range will offer customers a choice of three vibrators: the Rose Gold Bullet (£8), Rose Blush Bullet (£12) and the Aura Silver Vibrator and Massager (£15).

Two of the sex toys will be rolled out to 486 stores across the UK, with the Aura Silver vibrator available in 386. Sainsbury's hasn't identified the stores.

Customers will start to see products appear on shelf from today, with all stores selling them by November 4.

Sainsbury’s says it will monitor sales and customer feedback closely in the next six months, with the ambition to add more products to the range in early 2019.

Paul Mills-Hicks, food commercial director at Sainsbury’s, commented: “We are always on the lookout for new opportunities to help our customers live well for less and they’ve told us that sexual wellbeing is an area they would like to see more choice in.

"Our Living Well Index clearly shows this is an important area for customers’ overall wellbeing. By introducing a new range at affordable prices, we hope to give customers the option to buy quickly and conveniently in an environment they feel comfortable with.”