High energy cost behind popular UK hairstyles revealed

The research, carried out by Bicester-based energy supplier Valda Energy, identified some of the most energy-intensive salon styles, with one in particular drawing significant power per appointment.

Using its new Energy Cut Index, Valda Energy analysed 20 popular hairstyles by examining the tools used and the energy required for each look.

Daljeet Kaur, chief operating officer at Valda Energy, said: "At a time of rising operating costs, understanding these variations can help businesses take a more informed approach to operational planning, whether that's around scheduling, service delivery, or day-to-day efficiency.

"More importantly, it's about making energy data more accessible for salon owners, so they can identify usage patterns and manage costs more effectively, without compromising client experience or service quality."

The findings showed that styles requiring heated tools and extended styling time use far more energy than simpler looks.

Topping the chart was the 'Traditional Bridal Blow Dry,' which uses around 0.384 kWh per session, placing it firmly in the ultra-high energy band.

Other high-consumption styles included 'The Rachel' at 0.34 kWh, 'Blowout Waves' at 0.306 kWh, and 'Long Layers' at 0.303 kWh.

Valda Energy said the index is designed to raise awareness rather than influence creative choices, particularly at a time when energy costs are squeezing salon profits.

Ms Kaur said: "This isn't about changing what salons offer their clients.

"It's about giving smaller businesses like salons clearer insight into where energy demand sits within their day-to-day operations, so they can plan more effectively."

The report comes as the National Hair & Beauty Federation (NHBF) warns that one in five hair and beauty businesses are currently operating at a loss, with nearly three-quarters expecting operating costs to rise further over the next three months.

Salon owners were advised that greater awareness of energy consumption could help with scheduling and equipment management.

Milli Brown, owner of Milli Brown Hair, said: "Hair and beauty businesses operate in an environment where energy-intensive tools are essential to service delivery and often in near-constant use throughout the working day.

"From a business point of view, having that visibility is useful.

"It helps you better understand your own patterns and think more clearly about how you're managing time, equipment, and costs across the working day."

The research highlights the importance of operational insight for salon owners as they navigate rising costs without compromising customer service.