INDEPENDENT shops can get on board a new online delivery service set to come to the city soon.

After its success in Bristol, Bath and London’s Borough Market, Good Sixty is bringing small shops in Oxford together as one collective force online.

It allows people to support their local businesses as they can shop for a variety of products from Oxford-based market stalls, artisan producers and food retailers online and have them delivered to their door.

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Good Sixty was founded in 2016 with a single purpose to support small retailers and producers specialising in food.


It competes with large supermarkets and national vegetable box schemes as a sustainable online grocery solution.

Good Sixty co-founder, Chris Edwards, has received a good response from retailers in Oxford including the Covered Market and believes Oxford has an appetite for sustainable shopping opportunities, making it the right place for this start-up’s fourth location.

He said: “I’m amazed by the amount of great independent shops and small-scale producers in Oxford and I know many residents want to ‘shop local’ but simply don’t have the time to get to each separate shop or hunt out local, specialist producers.

“Good Sixty is the answer, allowing people to browse and buy from Oxford’s best indies, at their convenience, in every sense of the word.

“The service we provide is also an essential tool for small food businesses in this digital age, helping the city’s retailers and producers share their passion, reach new customers and therefore be in a position to compete with the ‘Big Guys’.”

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The company’s name came from a study at Harvard business school that found that there’s a 60 per cent greater economic benefit to your community if you choose to shop in a local independent store rather than a large supermarket.


Independent retailers already benefitting from their additional revenue stream through Good Sixty, consider it a life-line, particularly in these unprecedented times.

Simon MacDonnell of Papadeli in Bristol which won Indie Retail UK Best Small Shop 2019, said: “Good Sixty has been a lifeline during lockdown. Without it, we would have struggled to continue to serve our regulars. By being part of a collective of independent retailers on the website, we’ve also picked up a lot of new customers along the way.

“We’ve been blown away by the support we’ve had from them all, who actively want to support local businesses like us through Good Sixty.”

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If you are proudly independent and sell produce in Oxford, contact Good Sixty where you can learn more about selling using the service and becoming a ‘Good Sixty high street hero’.

Email or call Jennifer on 07854 712161.