Lingerie chain Bravissimo has opened its new city centre store in Oxford.

The chain ran a branch in Broad Street for a number of years and has now switched to Queen Street.

The company was founded in 1995.

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Bravissimo founder and chief executive Sarah Tremellen said: "When I started the company 25 years ago, the aim was to provide an environment for big-boobed women to feel good about themselves and that has never changed.

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"There’s a real sense of joy and community in our brand so we wanted to design our new store to reflect this and to create an inclusive, confident-boosting and fun shopping experience.

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"We’re looking forward to welcoming our existing customers and also sharing the Bravissimo experience with women who are new to us."

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The new store, which opened last week, has a walk-in fitting service, a full collection of lingerie, swimwear and its own clothing range.