WITH Christmas approaching, a new video has been produced to promote the Covered Market in Oxford.

The advert invites residents to #UncoverChristmas by shopping locally at the historic market.

thisisoxfordshire:

The city council are the landlords of the market and have commissioned the advert, which was produced by creative agency Monchü and filmmaker Adam Hale.

READ AGAIN: Empty units at Covered Market filled with festive pop-ups

The ad will now appear in digital bus shelters throughout the city, digital displays in Oxford Bus Company buses, and across social media.

It features staff from different businesses at the market.

thisisoxfordshire:

Almost all the shop units at the market are full in the run-up to December 25.

thisisoxfordshire:

City council bosses have been working hard to ensure as many units as possible are occupied, by dividing up large empty units into smaller business premises.

READ AGAIN: Empty units at Covered Market filled with festive pop-ups

One way of ensuring that valuable retail space does not go to waste in the festive period is to operate a number of pop-up shops.

thisisoxfordshire:

Wicked Chocolate has opened as a pop-up store for the second year running, selling artisan chocolate and Christmas gifts.