OXFORD University's Clarendon Building has been named the best backdrop for a photo in the city.

The Broad Street building is the second most popular spot for a picture in the country, according to research by Google pixel 3A.

It was pipped to top spot by Brighton Marina, but was more popular than attractions including Tower Bridge, the London Eye and Trafalgar Square.

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Google worked with a team of social media experts to pinpoint the exact place where sightseers should stand to snap the most popular shot.

After analysing 80,000 Instagram posts relating to popular photography hashtags such as #dayout and #landscape, the team drew up a shortlist of top locations for the public to choose its favourites.

They then used geographic location coordinates and hashtag frequency to find the exact spot where the majority of photos were taken.


The research also revealed 66 per cent of Brits would change their outfit to get the perfect snap, while 36 per cent would block the way of pedestrians to take a photo.

Meanwhile, 28 per cent of respondents said they would visit a location more than once to get the perfect shot.