Herald & Times Group has announced the launch of Digital Scotland, the first one stop shop dedicated to advertisers looking to reach Scotland's internet audience.

The Digital Scotland network brings together the s1 family of market leading sites along with the online editions of The Herald, Sunday Herald and Evening Times. The combined portfolio reaches over 1 million internet users in Scotland each month, serving up more than 24 million page impressions.

Tim Blott, Managing Director of Herald & Times Group, said: "More than 3 million people use the Internet regularly in Scotland, with around 50% of them going online every day. Yet for brand advertisers looking to reach them the options have been limited at best. Digital Scotland changes all that. Because unlike some other so-called Scottish' sites, the vast majority of our users actually live, work and spend in Scotland."

Mark Smith, Online Director, said: "Since the emergence of the internet many commentators have lauded it as the first truly global advertising medium. That may be the case, but as far as we're concerned the internet also represents an outstanding opportunity for regional and local advertisers looking to reach regional and local audiences. The phenomenal success of sites like s1jobs are proof of that."

Agencies and brand advertisers can select from a range of off-the-shelf packages, each designed to reach a specific audience. Alternatively bespoke campaigns can be planned in conjunction with Digital Scotland's team of specialist online sales consultants.

Visit www.digital-scotland.com for more information.