Fashion company doubles its High Street presence

Aubin and Wills

Aubin and Wills

First published in News

FASHION retailer Jack Wills has undergone a major expansion in Oxford.

The rapidly-expanding chain has uprooted its shop on the city’s High Street to larger, newly-refurbished premises further up the same road nearer Carfax.

And its sister brand Aubin and Wills has taken its place in the original premises, doubling the company’s presence in the city centre.

Meanwhile, another clothing retailer, Sweaty Betty, is moving into a site formerly occupied by Oddbins off licence.

Oddbins shut up shop in January after landlord Oriel College called time on the lease, despite the business being rescued from administration.

The move has been welcomed by retail experts as a sign that despite competition from the internet along with Oxford’s high rents, businesses can still prosper on the high street.

Graham Jones, spokesman for the Oxford High Street Association, said: “We need a little bit of renovation in the High Street and this will help provide that.

“Jack Wills is on the mark with its market research and the opportunity has come along to bring in its other brand which is not so well known.

“It will be very interesting to see what happens. As Jack Wills is a popular store, that will encourage people to come further down from Carfax as far as King Edward Street.”

Jack Wills is now on the site of the former Bourton Mill Health and Leisure Club and Ryman’s stationers.

The gym closed its doors a year ago claiming a rent increase was too high while Ryman’s has moved to a new site on Queen Street.

Related links

Comments (5)

Please log in to enable comment sorting

5:37pm Fri 28 Sep 12

Dilligaf2010 says...

Who?
Who? Dilligaf2010
  • Score: 0

7:18pm Fri 28 Sep 12

Andrew:Oxford says...

So what's happened to the 2nd & 3rd floor above the Jack Wills outlet?

Are they stores, offices, student accommodation? Or just abandonded like so many upper floors in city centres?
So what's happened to the 2nd & 3rd floor above the Jack Wills outlet? Are they stores, offices, student accommodation? Or just abandonded like so many upper floors in city centres? Andrew:Oxford
  • Score: 0

9:18pm Fri 28 Sep 12

Richie24 says...

Oh that's absolutely fabulosaaaa dahling, at least Henry and Henrietta can find some spiffing new clothing items.
Oh that's absolutely fabulosaaaa dahling, at least Henry and Henrietta can find some spiffing new clothing items. Richie24
  • Score: 2

6:27pm Sat 29 Sep 12

Myron Blatz says...

Like so many retail outlets now occupying prime sites with sky-high rents and leases, it is aimed at cash-rich tourists - not ordinary people. The retail face of Oxford has altered almost beyond recognition in recent years - not helped by high parking charges, greatly reduced places to park in central Oxford, and the daft notion that people can do their weekly shopping via bus - where shoppers vie with baby-buggies for passenger space. It can only be a matter of time before what's left of 'proper shops' in Oxford's marvellous Covered Market is transformed by cash-greedy City Council into even more designer boutiques and tourist-friendly coffee shops, complete with 'international standard' toilets complete with vending machines to sell 'Official University of Oxford Toilet Rolls' and 'Inspector Morse pessaries' - or does the new Town Hall shop already sell these, perhaps?
Like so many retail outlets now occupying prime sites with sky-high rents and leases, it is aimed at cash-rich tourists - not ordinary people. The retail face of Oxford has altered almost beyond recognition in recent years - not helped by high parking charges, greatly reduced places to park in central Oxford, and the daft notion that people can do their weekly shopping via bus - where shoppers vie with baby-buggies for passenger space. It can only be a matter of time before what's left of 'proper shops' in Oxford's marvellous Covered Market is transformed by cash-greedy City Council into even more designer boutiques and tourist-friendly coffee shops, complete with 'international standard' toilets complete with vending machines to sell 'Official University of Oxford Toilet Rolls' and 'Inspector Morse pessaries' - or does the new Town Hall shop already sell these, perhaps? Myron Blatz
  • Score: 0

1:48am Sun 30 Sep 12

paul from Kennington says...

Myron Blatz wrote:
Like so many retail outlets now occupying prime sites with sky-high rents and leases, it is aimed at cash-rich tourists - not ordinary people. The retail face of Oxford has altered almost beyond recognition in recent years - not helped by high parking charges, greatly reduced places to park in central Oxford, and the daft notion that people can do their weekly shopping via bus - where shoppers vie with baby-buggies for passenger space. It can only be a matter of time before what's left of 'proper shops' in Oxford's marvellous Covered Market is transformed by cash-greedy City Council into even more designer boutiques and tourist-friendly coffee shops, complete with 'international standard' toilets complete with vending machines to sell 'Official University of Oxford Toilet Rolls' and 'Inspector Morse pessaries' - or does the new Town Hall shop already sell these, perhaps?
If you remember The covered Market before the banning of cars in the city Ca. 1999, you will see that it has already been transformed as a result of it.
[quote][p][bold]Myron Blatz[/bold] wrote: Like so many retail outlets now occupying prime sites with sky-high rents and leases, it is aimed at cash-rich tourists - not ordinary people. The retail face of Oxford has altered almost beyond recognition in recent years - not helped by high parking charges, greatly reduced places to park in central Oxford, and the daft notion that people can do their weekly shopping via bus - where shoppers vie with baby-buggies for passenger space. It can only be a matter of time before what's left of 'proper shops' in Oxford's marvellous Covered Market is transformed by cash-greedy City Council into even more designer boutiques and tourist-friendly coffee shops, complete with 'international standard' toilets complete with vending machines to sell 'Official University of Oxford Toilet Rolls' and 'Inspector Morse pessaries' - or does the new Town Hall shop already sell these, perhaps?[/p][/quote]If you remember The covered Market before the banning of cars in the city Ca. 1999, you will see that it has already been transformed as a result of it. paul from Kennington
  • Score: 0

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree