Dummies: Sainsbury's apologises after dressing dummy as a slave to publicise 12 Years A Slave DVDs (From thisisoxfordshire)
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Dummies: Sainsbury's apologises after dressing dummy as a slave to publicise 12 Years A Slave DVDs
Updated 10:16am Tuesday 20th May 2014 in News
A SUPERMARKET apologised yesterday after a mannequin was dressed as a slave in the shop entrance to publicise a film.
Shoppers were greeted by the unusual sight yesterday morning when they entered Sainsbury’s at Heyford Hill. It was to mark the home release of Oscar-winning film 12 Years A Slave.
The mannequin was dressed in clothes similar to those worn by central character Solomon Northup, played by Chiwetel Ejiofor.
The dummy was dressed in a beige shirt with black trousers, both with rips, and had a twig in its pocket.
It was published online by Twitter user John Sargeant , who tweeted: “If you are a slave to fashion, Sainsbury’s has it covered.
“Suggest (Sainsbury’s public relations) get on to this rather quick.”
The 11.55am post was followed about an hour an a half later by a reply from Sainsbury’s.
A Sainsbury’s spokesman said: “We can only apologise.
“It’s been taken down from the Heyford Hill store and clearly should never have gone up in the first place.”
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