Greener, happier, sexier cyclists pedal their message

Members of Low Carbon West Oxford cycle down Botley Road in Friday’s morning rush hour

Members of Low Carbon West Oxford cycle down Botley Road in Friday’s morning rush hour

First published in News

GREEN campaigners cycled down Oxford’s Botley Road on Friday morning to demonstrate the benefits of travelling on two wheels.

Seven members of Low Carbon West Oxford wore yellow hi-visibility jackets bearing the words “greener”, “quicker”, “happier”, “cheaper”, “healthier”, “smarter” and “sexier”.

It was part of the global Climate Week campaign and the group aimed to encourage more people to swap their car for a bicycle.

The group’s co-founder Lois Muddiman, of Harley Road, Oxford, said: “We got a lot of attention and were getting beeps from supportive motorists. There was also a lot of interest from other cyclists and pedestrians.

“The weather is changing. The rain is finally behind us and now is a great time for people to start travelling by bike rather than car.”

Comments (7)

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9:54am Mon 10 Mar 14

Andrew:Oxford says...

Oh dear, not a good example to young minds...

It is "sexier" to cycle without a helmet.

The woman (I think) at the back wears the "sexier" logo vest too!

Where is a feminist when you need one?
Oh dear, not a good example to young minds... It is "sexier" to cycle without a helmet. The woman (I think) at the back wears the "sexier" logo vest too! Where is a feminist when you need one? Andrew:Oxford
  • Score: -7

10:38am Mon 10 Mar 14

xenarthra says...

Andrew:Oxford wrote:
Oh dear, not a good example to young minds...

It is "sexier" to cycle without a helmet.

The woman (I think) at the back wears the "sexier" logo vest too!

Where is a feminist when you need one?
I believe most young minds are intelligent enough to identify the correct comparator. Or were they also trying to communicate that it's "greener" to cycle without a helmet than with one?
[quote][p][bold]Andrew:Oxford[/bold] wrote: Oh dear, not a good example to young minds... It is "sexier" to cycle without a helmet. The woman (I think) at the back wears the "sexier" logo vest too! Where is a feminist when you need one?[/p][/quote]I believe most young minds are intelligent enough to identify the correct comparator. Or were they also trying to communicate that it's "greener" to cycle without a helmet than with one? xenarthra
  • Score: 2

10:55am Mon 10 Mar 14

Oxonian says...

What on earth is sexy about cycling? Is it that the helmet is an important part of a man's equipment?
What on earth is sexy about cycling? Is it that the helmet is an important part of a man's equipment? Oxonian
  • Score: 1

11:44am Mon 10 Mar 14

mytaxes says...

What a funny lot they are, still they do give us a laugh as long as they are not destroying trees or the wildlife habitat by building visitors shelters etc., and why on earth would any woman want a safety jacket with sexier on it?
What a funny lot they are, still they do give us a laugh as long as they are not destroying trees or the wildlife habitat by building visitors shelters etc., and why on earth would any woman want a safety jacket with sexier on it? mytaxes
  • Score: 1

12:00pm Mon 10 Mar 14

xenarthra says...

mytaxes wrote:
What a funny lot they are, still they do give us a laugh as long as they are not destroying trees or the wildlife habitat by building visitors shelters etc., and why on earth would any woman want a safety jacket with sexier on it?
Maybe next time they'll use: "Fitter", "happier", "more productive", "Comfortable", "Not drinking too much", "Regular exercise at the gym", "A pig in a cage on antibiotics".
[quote][p][bold]mytaxes[/bold] wrote: What a funny lot they are, still they do give us a laugh as long as they are not destroying trees or the wildlife habitat by building visitors shelters etc., and why on earth would any woman want a safety jacket with sexier on it?[/p][/quote]Maybe next time they'll use: "Fitter", "happier", "more productive", "Comfortable", "Not drinking too much", "Regular exercise at the gym", "A pig in a cage on antibiotics". xenarthra
  • Score: 1

3:22pm Mon 10 Mar 14

mytaxes says...

Why is it that some cyclists turn into intolerant parents treating everyone as children? Do they never stop to think that some motorists also cycle?
Xenarthra: Why do you think all motorists are overweight, unproductive, drink too much etc., etc., such a shame that we can't all live together without others trying to lecture us.
Why is it that some cyclists turn into intolerant parents treating everyone as children? Do they never stop to think that some motorists also cycle? Xenarthra: Why do you think all motorists are overweight, unproductive, drink too much etc., etc., such a shame that we can't all live together without others trying to lecture us. mytaxes
  • Score: 1

2:55pm Tue 11 Mar 14

spelthomas says...

A great campaign. Not too many exciting left turns for "greener" and "happier" to turn into, unless they fancy the waterlogged towpath up to Bossoms. Our "Sexier" is sensibly going into town to find a decent hair salon. Please switch all your bike lights on soon!
A great campaign. Not too many exciting left turns for "greener" and "happier" to turn into, unless they fancy the waterlogged towpath up to Bossoms. Our "Sexier" is sensibly going into town to find a decent hair salon. Please switch all your bike lights on soon! spelthomas
  • Score: 0

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