Sports chain is planning third shop in Oxford

thisisoxfordshire: Seacourt Retail Park, Oxford, which is being redeveloped Seacourt Retail Park, Oxford, which is being redeveloped

SPORTS Direct is opening a new store in Oxford, alongside rival sports supply outlet Decathlon.

Sports Direct already has stores in the Westgate Centre in the city centre and at Cowley Retail Park.

Now a third shop will open this summer at Seacourt Retail Park, West Oxford, which is currently being redeveloped in a £15m scheme.

It will create 30 new jobs.

The former Habitat/ Allied Carpets unit will accommodate Sports Direct, alongside French company Decathlon, with one unit remaining that is still to be let.

Decathlon sells equipment for more than 70 sports, including skiing, snowboarding and martial arts.

thisisoxfordshire:

Eric Hall

The retail park is owned by the British Airways Pension Trust, and Eric Hall, joint director of agents TDH Estates, said planning consent has been given to renovate the Habitat/Allied carpets block, with neighbouring Homebase set to be redeveloped later.

He added: “Sports Direct will come in alongside Decathlon, so you will be able to buy a tracksuit in one and then go next door for a racket. My personal choice would be badminton.

“Decathlon has taken two units over 20,000 sq ft, while Sports Direct is taking one unit for 12,000 sq ft, with a mezzanine floor.

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“We expect Decathlon to open in the spring with Sports Direct opening by the middle of the year.

“We are very pleased that these units have now been let.”

The national chain Sports Direct is run by Newcastle United owner Mike Ashley.

Decathlon, which sells equipment for more than 70 sports from running and cycling to horse riding and scuba diving, will open on Thursday, May 1.

The firm was created in 1976 near Lille, France, and the Oxford store will be the fifteenth in the UK.

Vale of White Horse district councillor Eric Batts, who represents North Hinksey and Wytham, said: “I welcome Sports Direct coming to the retail park alongside Decathlon.

“Things are moving there rapidly.

“Sports Direct will also create jobs for people in the area and its arrival will mean families don’t have to travel into Oxford or Abingdon to buy sports kit or a pair of football boots.”

Work to revamp the 1980s retail park started in December with developers hoping to create 150 new jobs.

The scheme will create more than 5,000 sq m of extra floor space in 10 units but the BP petrol station is to be demolished.

Sports Direct spokeswoman Laura Hudson confirmed a new store would be opening in Oxford in June but said she could not provide any further details.

She was unable to say if staff would be working on zero-hour contracts.

Comments (11)

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10:48am Sat 1 Mar 14

Myron Blatz says...

Just what Oxford needs - more sporting goods shops, together with fast-food outlets, card shops, pound-type shops, touristy nick-nack stores, betting shops and not forgetting charity shops, and the long-term empty retail units so very popular at a redeveloped or tired and 'cream crackered' old shopping centre near you!
Just what Oxford needs - more sporting goods shops, together with fast-food outlets, card shops, pound-type shops, touristy nick-nack stores, betting shops and not forgetting charity shops, and the long-term empty retail units so very popular at a redeveloped or tired and 'cream crackered' old shopping centre near you! Myron Blatz
  • Score: 5

11:50am Sat 1 Mar 14

mytaxes says...

Good for the jobs but not great for shoppers. Shame there is not a more upmarket retailer interested.
Good for the jobs but not great for shoppers. Shame there is not a more upmarket retailer interested. mytaxes
  • Score: 4

2:11pm Sat 1 Mar 14

Muckaway says...

How long will it be before the new store has signs up saying "Closing down sale"? It's a trick they've been doing for years in the Westgate.
If past experiences are anything to go by, they will be keen to recruit "bored, miserable looking teenagers, preferably with a tongue piercing, with a distinct lack of knowledge and interest in providing a positive customer experience."
How long will it be before the new store has signs up saying "Closing down sale"? It's a trick they've been doing for years in the Westgate. If past experiences are anything to go by, they will be keen to recruit "bored, miserable looking teenagers, preferably with a tongue piercing, with a distinct lack of knowledge and interest in providing a positive customer experience." Muckaway
  • Score: 6

2:39pm Sat 1 Mar 14

Andrew:Oxford says...

Muckaway wrote:
How long will it be before the new store has signs up saying "Closing down sale"? It's a trick they've been doing for years in the Westgate.
If past experiences are anything to go by, they will be keen to recruit "bored, miserable looking teenagers, preferably with a tongue piercing, with a distinct lack of knowledge and interest in providing a positive customer experience."
I can remember their closing down sale. It was when their lease ended as a consequence of the planned redevelopment of the Westgate. The owners of the Westgate then deferred the project and renewed the leases. You may recall that Next grabbed a short-term lease at the same time for their clearance store.

Since then, like many stores, they've had "close out" sales. This is when a retailer chooses to reduce their stocks of a specific line, or even a season's range.
[quote][p][bold]Muckaway[/bold] wrote: How long will it be before the new store has signs up saying "Closing down sale"? It's a trick they've been doing for years in the Westgate. If past experiences are anything to go by, they will be keen to recruit "bored, miserable looking teenagers, preferably with a tongue piercing, with a distinct lack of knowledge and interest in providing a positive customer experience."[/p][/quote]I can remember their closing down sale. It was when their lease ended as a consequence of the planned redevelopment of the Westgate. The owners of the Westgate then deferred the project and renewed the leases. You may recall that Next grabbed a short-term lease at the same time for their clearance store. Since then, like many stores, they've had "close out" sales. This is when a retailer chooses to reduce their stocks of a specific line, or even a season's range. Andrew:Oxford
  • Score: 0

8:31pm Sat 1 Mar 14

Wanchai says...

^^^ haha what a miserable lot above.

This is great news if you're into sport - couldn't be better.

And I can't believe you're knocking pound shops Myron. Toblerone @ Poundland = £1 for 170g. Anywhere else = £1.20 for 100g. You'd be a mug not to go there (unless you don't like toblerone of course but that would be weird)
^^^ haha what a miserable lot above. This is great news if you're into sport - couldn't be better. And I can't believe you're knocking pound shops Myron. Toblerone @ Poundland = £1 for 170g. Anywhere else = £1.20 for 100g. You'd be a mug not to go there (unless you don't like toblerone of course but that would be weird) Wanchai
  • Score: 2

9:15pm Sat 1 Mar 14

lisal says...

Sports direct don't just do sports wear!
Sports direct don't just do sports wear! lisal
  • Score: 2

6:50pm Sun 2 Mar 14

Andrew:Oxford says...

Wanchai wrote:
^^^ haha what a miserable lot above.

This is great news if you're into sport - couldn't be better.

And I can't believe you're knocking pound shops Myron. Toblerone @ Poundland = £1 for 170g. Anywhere else = £1.20 for 100g. You'd be a mug not to go there (unless you don't like toblerone of course but that would be weird)
Mmm, Toblerone...

SPRs are very welcome.

(A 5 metre Belkin branded Cat5 cable for the expected price in Poundland last week!)
[quote][p][bold]Wanchai[/bold] wrote: ^^^ haha what a miserable lot above. This is great news if you're into sport - couldn't be better. And I can't believe you're knocking pound shops Myron. Toblerone @ Poundland = £1 for 170g. Anywhere else = £1.20 for 100g. You'd be a mug not to go there (unless you don't like toblerone of course but that would be weird)[/p][/quote]Mmm, Toblerone... SPRs are very welcome. (A 5 metre Belkin branded Cat5 cable for the expected price in Poundland last week!) Andrew:Oxford
  • Score: 0

7:02pm Sun 2 Mar 14

Muckaway says...

lisal wrote:
Sports direct don't just do sports wear!
Quite, as the generously proportioned Vicky Pollard-a-likes buying tracksuits and "sort of designer" trainers there will attest to.
I bet their staff feel it's the height of their career there when they get to doss about near the leaning tower of trainer boxes, armed with a handsfree headset, looking grumpy when a potential customer asks for a size not on display.
[quote][p][bold]lisal[/bold] wrote: Sports direct don't just do sports wear![/p][/quote]Quite, as the generously proportioned Vicky Pollard-a-likes buying tracksuits and "sort of designer" trainers there will attest to. I bet their staff feel it's the height of their career there when they get to doss about near the leaning tower of trainer boxes, armed with a handsfree headset, looking grumpy when a potential customer asks for a size not on display. Muckaway
  • Score: 0

9:07am Mon 3 Mar 14

robbo81 says...

Wanchai wrote:
^^^ haha what a miserable lot above.

This is great news if you're into sport - couldn't be better.

And I can't believe you're knocking pound shops Myron. Toblerone @ Poundland = £1 for 170g. Anywhere else = £1.20 for 100g. You'd be a mug not to go there (unless you don't like toblerone of course but that would be weird)
obviously you're not in to sports.

Last visit to Sports Direct (Bicester's brand new branch) they didn't stock any mens running shorts or gym clothes. They had no tracksuit bottoms for gym or aerobic classes. In fact all they did stock was row upon row of awful football tops. Loads of cheap kids clothes mainly denim - not sure which sport requires a denim outfit. I did manage to find some Catepillar workmans trousers though. Very sporting!

I asked one of the disaffected youth shop workers (who incidentally was fatter than my house, very sporting image) and they shrugged and didn't seem to know where things were kept.

Sports Direct should be investigated under the trade description act.

I'm totally behind Decathlon at least we dont have on of those in Oxford. Sports Direct can just do one. Hopefully they won't get a renewed lease in the new Westgate and we can have a Nike store instead.

Also why is the pic for this article a confused drunk looking fella in a dressing gown?
[quote][p][bold]Wanchai[/bold] wrote: ^^^ haha what a miserable lot above. This is great news if you're into sport - couldn't be better. And I can't believe you're knocking pound shops Myron. Toblerone @ Poundland = £1 for 170g. Anywhere else = £1.20 for 100g. You'd be a mug not to go there (unless you don't like toblerone of course but that would be weird)[/p][/quote]obviously you're not in to sports. Last visit to Sports Direct (Bicester's brand new branch) they didn't stock any mens running shorts or gym clothes. They had no tracksuit bottoms for gym or aerobic classes. In fact all they did stock was row upon row of awful football tops. Loads of cheap kids clothes mainly denim - not sure which sport requires a denim outfit. I did manage to find some Catepillar workmans trousers though. Very sporting! I asked one of the disaffected youth shop workers (who incidentally was fatter than my house, very sporting image) and they shrugged and didn't seem to know where things were kept. Sports Direct should be investigated under the trade description act. I'm totally behind Decathlon at least we dont have on of those in Oxford. Sports Direct can just do one. Hopefully they won't get a renewed lease in the new Westgate and we can have a Nike store instead. Also why is the pic for this article a confused drunk looking fella in a dressing gown? robbo81
  • Score: 0

7:26pm Mon 3 Mar 14

Wanchai says...

robbo81 wrote:
Wanchai wrote:
^^^ haha what a miserable lot above.

This is great news if you're into sport - couldn't be better.

And I can't believe you're knocking pound shops Myron. Toblerone @ Poundland = £1 for 170g. Anywhere else = £1.20 for 100g. You'd be a mug not to go there (unless you don't like toblerone of course but that would be weird)
obviously you're not in to sports.

Last visit to Sports Direct (Bicester's brand new branch) they didn't stock any mens running shorts or gym clothes. They had no tracksuit bottoms for gym or aerobic classes. In fact all they did stock was row upon row of awful football tops. Loads of cheap kids clothes mainly denim - not sure which sport requires a denim outfit. I did manage to find some Catepillar workmans trousers though. Very sporting!

I asked one of the disaffected youth shop workers (who incidentally was fatter than my house, very sporting image) and they shrugged and didn't seem to know where things were kept.

Sports Direct should be investigated under the trade description act.

I'm totally behind Decathlon at least we dont have on of those in Oxford. Sports Direct can just do one. Hopefully they won't get a renewed lease in the new Westgate and we can have a Nike store instead.

Also why is the pic for this article a confused drunk looking fella in a dressing gown?
Your problem is with Bicester not Sports Direct. Visit Sports Direct's website or the East Oxford store and you'll find good quality running and cycling gear.
Don't go there for advice though. Do your research first and get some bargains. Decathlon too - quality bikes and ski gear.
The fact you'd prefer a Nike store means you're probably more into the fashion than the actual doing though.
[quote][p][bold]robbo81[/bold] wrote: [quote][p][bold]Wanchai[/bold] wrote: ^^^ haha what a miserable lot above. This is great news if you're into sport - couldn't be better. And I can't believe you're knocking pound shops Myron. Toblerone @ Poundland = £1 for 170g. Anywhere else = £1.20 for 100g. You'd be a mug not to go there (unless you don't like toblerone of course but that would be weird)[/p][/quote]obviously you're not in to sports. Last visit to Sports Direct (Bicester's brand new branch) they didn't stock any mens running shorts or gym clothes. They had no tracksuit bottoms for gym or aerobic classes. In fact all they did stock was row upon row of awful football tops. Loads of cheap kids clothes mainly denim - not sure which sport requires a denim outfit. I did manage to find some Catepillar workmans trousers though. Very sporting! I asked one of the disaffected youth shop workers (who incidentally was fatter than my house, very sporting image) and they shrugged and didn't seem to know where things were kept. Sports Direct should be investigated under the trade description act. I'm totally behind Decathlon at least we dont have on of those in Oxford. Sports Direct can just do one. Hopefully they won't get a renewed lease in the new Westgate and we can have a Nike store instead. Also why is the pic for this article a confused drunk looking fella in a dressing gown?[/p][/quote]Your problem is with Bicester not Sports Direct. Visit Sports Direct's website or the East Oxford store and you'll find good quality running and cycling gear. Don't go there for advice though. Do your research first and get some bargains. Decathlon too - quality bikes and ski gear. The fact you'd prefer a Nike store means you're probably more into the fashion than the actual doing though. Wanchai
  • Score: 0

10:50pm Thu 13 Mar 14

the wizard says...

Muckaway wrote:
lisal wrote:
Sports direct don't just do sports wear!
Quite, as the generously proportioned Vicky Pollard-a-likes buying tracksuits and "sort of designer" trainers there will attest to.
I bet their staff feel it's the height of their career there when they get to doss about near the leaning tower of trainer boxes, armed with a handsfree headset, looking grumpy when a potential customer asks for a size not on display.
Have to say that I visited the Westgate store recently and was served by a young man who simply could not do enough. He went to great lengths to serve me with some dedication and satisfaction was obviously his first concern. Not the average shop assistant maybe, but a nice guy from the Medway towns studying here, and trying to do things right. Indeed, I left the store very happy with my purchases which are a great success.
[quote][p][bold]Muckaway[/bold] wrote: [quote][p][bold]lisal[/bold] wrote: Sports direct don't just do sports wear![/p][/quote]Quite, as the generously proportioned Vicky Pollard-a-likes buying tracksuits and "sort of designer" trainers there will attest to. I bet their staff feel it's the height of their career there when they get to doss about near the leaning tower of trainer boxes, armed with a handsfree headset, looking grumpy when a potential customer asks for a size not on display.[/p][/quote]Have to say that I visited the Westgate store recently and was served by a young man who simply could not do enough. He went to great lengths to serve me with some dedication and satisfaction was obviously his first concern. Not the average shop assistant maybe, but a nice guy from the Medway towns studying here, and trying to do things right. Indeed, I left the store very happy with my purchases which are a great success. the wizard
  • Score: 1

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