CYCLOX has teamed up with Oxford Brookes University to devise a campaign to get more people on their bikes.
On Tuesday night, 30 cyclists from Cyclox and the university got together for a workshop to come up with some eye-catching images and catchy slogans which could be used to adorn buses and bus stops around the city.
Cyclox member James Styring, 46, from East Oxford, said: “We want to use images and slogans to encourage more people to cycle, often by comparing how quick the journey would be from X to Y – seven minutes by bike, 15 minutes by car.
“We want to get people out of their cars in places like Cowley Road and Headington and free up the roads.”
Cyclox hopes its new campaign posters will be seen on buses and bus stops by late spring.
Mr Styring said: “Every cyclist gets stuck behind a bus sooner or later so we thought that would be a good place to have them.”
Oxford Brookes invited the group to the campus on the transport day of its sustainability week, which ends today.
Cyclox has said plans for the giant £400m Westgate redevelopment are unambitious.
Simon Hunt, the chairman of Cyclox, spoke as Oxfordshire County Council signed off its comments on the redevelopment in Oxford city centre.
The county council has no objections to the scheme on transport grounds, and says it will lead to “major improvements” for the city’s traffic network.
Addressing the county council’s cabinet Mr Hunt said: “The proposals are too aspirational and insufficiently expectational. There has to be a cycle hub in the development.”
The developers have said cyclists could use a new east-west cycle route – the continuation of Turn Again Lane – but only outside shopping hours.
Proposals for a cycle hub in the Westgate Centre to include lockers, changing rooms and a repair shop, have been put forward as part of Oxford City Council’s cycling city strategy.
The county council’s locality manager, Daniel Round, said: “We are still having discussions about a cycle hub with the developer and it is highly likely there will be one, but we are also looking at other locations in the city centre.”
If given planning permission by the city council on March 11 the redevelopment will have a 10,000sq ft John Lewis store, cafés, restaurants, shops and a cinema.
It is a joint project between the centre owners, the Crown Estate and Land Securities Group, who have formed the Westgate Alliance.