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Pitt Rivers Museum aims to drum up more visitors
3:00pm Saturday 31st August 2013 in News
MUSEUM staff have been gearing up for a flagship event today, part of a £1.6m drive to attract more visitors.
The team at Oxford’s Pitt Rivers Museum is hoping for 1,000 visitors to its Need Make Use Day, organised as part of the Visitors, Engagement, Renewal, Visibility and Enrichment (Verve) project, which runs from 11am to 4pm.
Nearly a year on from being awarded a £1m Lottery grant, the 129-year-old museum has employed six new staff and work has already taken place to overhaul the case lighting on the ground floor of the museum.
The five-year project is also being supported by £500,000, which the museum has raised itself, and it has a further £100,000 to raise.
There have been 21 Verve events so far this year, which 5,000 people have attended, with 10 more planned. Jozie Kettle, Verve communications and events officer, said: “This is a phenomenal achievement and we hope that it can only get better as word about the project spreads.
“Next year we have 30 events planned but we expect to reach even more people. As we work out exactly what works well and what works less well, we anticipate an increase in visitors to our outreach events.”
Events that have been run have included late night openings aimed at young adults and older audiences, craft networking and family fun activities in the museum. The Need Make Use Day will include junk instrument making and Brazilian drumming demonstrations.
Volunteers have also been helping with the project, dedicating 1,000 hours of their time at events.
For more visit http://www.pittrivers-verve.blogspot.co.uk
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