‘City centre future bright despite series of closures’

Dr Jonathan Reynolds Dr Jonathan Reynolds

OXFORD city centre still has a vibrant future despite the failure of four major high street chains in recent weeks, according to a top expert.

But Dr Jonathan Reynolds,  academic director at the Oxford Institute of Retail Management at the city’s Said Business School, believes how visitors use the city will change in the next few years, with more emphasis on other facilities such as restaurants, museums and parks as well as shopping.

He said: “We are well off in Oxford compared to other places as it is an affluent city and there is still demand to come into the market from retailers.

“We have tended to see retail as the be all and end all of city centres but there are other reasons for people to come in, such as bars and restaurants which make up the evening economy.

“They need to be sustainable and Oxford manages that because it has a high footfall from those visiting colleges, museums and parks that other places don’t have.

“And a vibrant mix of multiple chains and independent retailers will still attract people.”

Dr Reynolds was speaking following the collapse of camera specialist Jessops, which has two shops in Oxford, music giant HMV which has a major store in the city’s Cornmarket Street, video rental firm Blockbuster with outlets in Abingdon, Headington and Bicester and electrical retailer Comet, which had a store off Oxford’s Botley Road.

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They followed the failure of major stores in recent years such as Woolworths, Habitat and Past Times, along with toy shop Hawkins Bazaar and off-licence chain Oddbins.

Dr Reynolds believes that Oxford has particular problems with the price of parking, and the recent introduction of park-and-ride charges acting as a significant disincentive for shoppers.

He said: “You pay to park and you pay on the bus before you have even started shopping.”

But he is convinced the death of the high street is not imminent, with shops being replaced by supermarkets, cafes and offices. He said: “The best retailers will still be there for the consumer.”

As for empty shops, Dr Reynolds said Oxford’s vacancy rate is about seven per cent, about half of the national figure.

And there are success stories including trendy clothing retailer Jack Wills moving into larger premises in the High Street, while sister firm Aubin & Wills has moved into its old store.

Meanwhile clothing chain H&M is due to move into the Clarendon Centre, where redevelopment work is under way.

As for HMV, he disagrees with Dragons’ Den star and high-profile retailer Theo Paphitis, who claimed it “sadly has no reason to exist any more.”

“There may be a case for retaining the better-performing stores and creating a smaller, more profitable business,” he said.

Comments(16)

Andrew:Oxford says...
1:55pm Sat 19 Jan 13

HMV just needs to reinvent itself as a coffee outlet.

Somewhere to go for a tea, coffee and snack with good loud music.

Smaller selection of media for immediate purchases, and a "collection point" for on-line purchases of a wide selection of physical media and electronics.

Grunden Skip says...
9:41pm Sat 19 Jan 13

What a load of University DRIVEL. 25 years ago Oxford was full of retail outlets, now it is full of Coffee Shops, fast food retailers, and mobile phone shops. That is the result of £20+ parking for a days shopping, and sky high rents charged by both the council and University. Yes I agree Oxford is going to change. Change into a city that asks "would you like fries with that, would you like your Whopper with cheese, and was that a Skinny Latte" We have already seen with the destruction of George Street as a shopping Street, and Madgalen St West being the battleground between Tesco and Sainsbury's, that Oxford has already been priced out of the market as a "proper" independent shopping destination, without even starting on Cornmarket, or Queen Street.

Myron Blatz says...
11:41pm Sat 19 Jan 13

Simple answer? Shop at Witney, where real people are welcomed to a much better retail experience! Leave Oxford to the students and tourists.

Myron Blatz says...
11:41pm Sat 19 Jan 13

Simple answer? Shop at Witney, where real people are welcomed to a much better retail experience! Leave Oxford to the students and tourists.

Myron Blatz says...
11:41pm Sat 19 Jan 13

Simple answer? Shop at Witney, where real people are welcomed to a much better retail experience! Leave Oxford to the students and tourists.

Myron Blatz says...
11:41pm Sat 19 Jan 13

Simple answer? Shop at Witney, where real people are welcomed to a much better retail experience! Leave Oxford to the students and tourists.

Myron Blatz says...
11:41pm Sat 19 Jan 13

Simple answer? Shop at Witney, where real people are welcomed to a much better retail experience! Leave Oxford to the students and tourists.

Myron Blatz says...
11:41pm Sat 19 Jan 13

Simple answer? Shop at Witney, where real people are welcomed to a much better retail experience! Leave Oxford to the students and tourists.

Myron Blatz says...
11:41pm Sat 19 Jan 13

Simple answer? Shop at Witney, where real people are welcomed to a much better retail experience! Leave Oxford to the students and tourists.

Myron Blatz says...
11:41pm Sat 19 Jan 13

Simple answer? Shop at Witney, where real people are welcomed to a much better retail experience! Leave Oxford to the students and tourists.

Myron Blatz says...
11:42pm Sat 19 Jan 13

Simple answer? Shop at Witney, where real people are welcomed to a much better retail experience! Leave Oxford to the students and tourists.

jamiek says...
8:31am Sun 20 Jan 13

Myron we get your point

King Joke says...
1:11pm Mon 21 Jan 13

It's not Myron's fault, it's the OM's atrociously slow server.

I can't stand Witney, it's a beautiful looking town completely choked with, and disfigured by, traffic all day.

As for Oxford, the fact it has two Jack Wills almost opposite each other suggests it is not a town struggling to attract high-end retailers, and the fact you can't move for people on Sat or Sun afternoons suggests footfall isn't a problem either.

Grunden Skip says...
6:34pm Tue 22 Jan 13

King Joke wrote:
It's not Myron's fault, it's the OM's atrociously slow server.

I can't stand Witney, it's a beautiful looking town completely choked with, and disfigured by, traffic all day.

As for Oxford, the fact it has two Jack Wills almost opposite each other suggests it is not a town struggling to attract high-end retailers, and the fact you can't move for people on Sat or Sun afternoons suggests footfall isn't a problem either.
Again showing your newbie side King. Before the Oxford Transport Shambles, the city was full of shops (unlike now Coffee Shops) and if you were not in the queue for the Westgate by 10am, then it was full and you had to wait to get a space. Now the car park is never full, most of the shops have gone, nearly all of the shops in George Street, and the streets really were heaving. Now the average saturday is at best 50% of what it used to be.

King Joke says...
7:27am Wed 23 Jan 13

Really? Was it really twice as busy as it is today? If Cornmarket is wall-to-wall people, how did twice as many of them fit in, with the buses as well?

DailyVision says...
4:54pm Thu 31 Jan 13

Hmm, some very interesting thoughts. Its a shame about Aubin and Wills, there's an interesting article on it here: http://cdgsimpson.bl
ogspot.com/2013/01/a
ubin-and-wills-rip.h
tml

click2find

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