Here are some of Dr Raj Persaud's key principles to help you become irresistible:

  • "Just being yourself" doesn't work in modern society. Use strategies and tactics.
  • Remember that there is no single strategy that will always work. You have to have to assess the person and the context.
  • Become an expert at small talk. The key to initiating a relationship is to know how to engage in conversation those you have never met before. Develop your small-talk skills by speaking to at least one new person you don't know each day.
  • Assess what the person's favourite emotion is and supply it to them in greater amounts than they are likely to get anywhere else.
  • Being in a stressful situation can increase the likelihood of somebody finding you attractive. Forget the relaxed, romantic date and head for a horror film or a roller-coaster ride.
  • Being constantly agreeable is not necessarily a winning strategy. Research has shown that people are most attracted to those who initially disagreed with everything they said but by the end of the date were in agreement on most topics. Change your behaviour before the person has stormed off, though.
  • When it comes to flattery and therefore flirting, say the unexpected - it's more interesting. And do something that marks you out as having a specific and deep interest in that particular person.
  • When flirting, be aware of liars. Most people believe that liars cannot maintain eye contact, although this has been proven to be an unreliable indicator. Liars need to monitor how their story is coming over, so usually watch the listener closely. Someone who maintains more eye contact than usual is the one to be concerned about. Deceivers also take longer to answer questions, pause more and are less fluent with answers.
  • Get out of your comfort zone. Many people turn to friends of close friends for romantic possibilities. However, you are likely to know most of these people already. Friends of casual acquaintances are likely to provide more scope for romance.